Manalapan, NJ --Leeat Gvili (seen above), had a desire to use her natural talents in fashion and apply them in the work force! When we moved from Brooklyn to Manalapan, I knew there had to be something I could do in my new hometown rather than commuting back and forth to Brooklyn and leaving my six month old son,” Leeat states in an exclusive interview with our NJnewsjersey reporters. With an interest for the fashion industry, Leeat began selling clothing online as a hobby. With the help of social media and the use of her marketing skills, Leeat turned a simple idea into a successful clothing business. Inthetreetop Boutique is a unique clothing store that specializes in stylish, ‘one-of-a- kind’ women’s and children’s apparel. You can find their unique pieces at  or at their brick-and-mortar shop located at 356 Route 9 in Manalapan, New Jersey. They also have an interactive Facebook page with over 40,000 followers that you can join! Please see our INSTAGRAM PAGE...and or join our FACEBOOK GROUPS PAGE...

What separates Inthetreetop Boutique from other clothing shops is the quality, comfort, and style of their merchandise. They do not sell your typical “run of the mill” clothing-line like you might find at some of those bigger named department stores. The clothing sold at Inthetreetop Boutique, is made the way it used to be: durable, long-lasting, and of impeccable quality.  There is so much to see as they are continually updating their inventory on a weekly basis. You will find that personal assistance and customer service is also their top priority.  They can help you pick out the classiest dress for that upcoming social event that you have been looking forward to or assist you in your mission to find the perfect outfit for your child’s school party.

Originally, Inthetreetop Boutique only stocked mostly toddler and young girl clothing, Leeat mentions, "I have three boys so selling little girl clothing online gave me a fix! I wanted my daily dose of girly frills", As the months went on, business on both the internet and store began booming, and Leeat took notice of the fact that it was mothers and grandmothers who were usually frequenting the clothing boutique and shopping on-line. “With that in mind, another idea was born as I knew it would be a great addition and we now offer unique and stylish clothing for parents and grandparents as well. It seems to be the driving force of the business and it has grown into a women’s clothing store while still carrying toddler and children's pieces,” Leeat adds. Inthetreetop Boutique takes pride in dressing their customers from young to old and strives to offer the best quality and style possible. They are open 6 days a week, Monday through Saturday. With a full staff of five people, there is always someone there to help; whether it’s to find a size, help with a personal fitting or just give an opinion on how one of their pieces looks on a customer. Come check out Inthetreetop Boutique where you are bound to find something special.


356 Route 9

Manalapan, NJ 07726

(732) 414-2999


Follow us on INSTAGRAM



By Reporter

Sharri Schneider


Dawn Straccia


Kate Haffner 

Share This Story